Manras Technologies

In today’s data-driven business landscape, tracking the right KPIs (Key Performance Indicators) is critical for informed decision-making. Salesforce's Einstein Analytics —now part of CRM Analytics—offers robust tools that help businesses uncover insights from CRM data, forecast trends, and improve performance in real-time. But with so many data points available, which KPIs should you focus on? In this article, we’ll walk you through the top KPIs to track using Einstein Analytics in Salesforce, how they impact business growth, and why choosing the right metrics can accelerate success. What is Einstein Analytics? Einstein Analytics (CRM Analytics) is Salesforce’s advanced analytics platform. It allows users to: Visualize and explore CRM data interactively Build AI-powered dashboards and reports Use predictive analytics for better decision-making Empower sales, marketing, service, and operations teams with actionable insights Unlike traditional reports, Einstein Analytics provides dyn...

As your business grows, so do your Salesforce needs. Whether it's managing new integrations, developing custom features, or scaling support, finding skilled Salesforce professionals quickly can be a challenge. That’s where Salesforce staff augmentation comes in. Instead of hiring full-time employees, businesses are turning to staff augmentation to access top Salesforce talent—on-demand and on-budget. In this guide, you’ll learn what Salesforce staff augmentation is, how it works, its key benefits, and how to choose the right partner for your business. What Is Salesforce Staff Augmentation? Salesforce staff augmentation is a flexible hiring strategy that allows businesses to temporarily add certified Salesforce experts—like developers, admins, architects, or consultants—into their existing teams without the cost and commitment of full-time hires. This model helps you scale your Salesforce resources based on project needs, timelines, or skill gaps, while retaining full control over ...

In today’s competitive insurance landscape, customer expectations have evolved. Clients now demand personalized service, fast claims processing, and seamless digital interactions. To keep up, insurers are turning to cutting-edge CRM platforms.  One of the most impactful among them is Salesforce. With its industry-specific tools, Salesforce is transforming how insurance providers engage with their customers—leading to better satisfaction, loyalty, and retention. This article explores how Salesforce insurance industry solutions are reshaping customer experience and what it means for insurers striving for digital excellence. Why Customer Experience Matters in Insurance? In the insurance sector, trust is everything. From policy purchase to claims processing, every interaction counts. A poor experience can lead to lost customers and damaged reputation. According to various studies, over 80% of customers switch providers after a bad experience. Insurance companies that prioritize custom...

In today’s competitive property market, real estate businesses must stay ahead with the right tools. A Salesforce Real Estate CRM solution helps streamline operations, manage leads, and build stronger client relationships. But with so many features and options, how do you choose the right one? This guide outlines the key features you should look for in a Salesforce-powered real estate CRM to ensure it aligns with your goals and delivers real value. 1. Centralized Lead Management A top priority for any CRM is effective lead management. Your CRM should capture leads from multiple sources—website forms, portals, social media, referrals—and store them in one centralized location. Look for features like: Automated lead capture Lead scoring based on interest level Smart lead assignment to agents Real-time lead notifications With intelligent lead tracking, sales reps can act quickly, increasing the chance of conversion. 2. Automated Workflows Real estate involves repetitive processes—follow-...

The insurance industry is undergoing rapid change due to shifting customer expectations, regulatory pressures, and increased competition. Traditional systems no longer suffice.  To stay competitive, insurance companies must embrace scalable, cloud-based platforms that support automation, analytics, and personalized experiences. This is where Salesforce in the insurance industry is making a transformative impact. What is Salesforce? Salesforce in Insurance Industry is transforming the way insurers operate by offering the world’s leading cloud-based Customer Relationship Management (CRM) platform. It helps insurance businesses manage interactions with policyholders, streamline workflows, and improve operational efficiency through automation, artificial intelligence (AI), and data-driven tools. For the insurance industry, Salesforce offers specialized solutions tailored for: Life insurance Health insurance Property & casualty Reinsurance and more Why the Insurance Industry Needs ...